Resume
Design Strategy • UX Research • Systems Thinking
Design strategist and UX researcher with 10+ years of experience translating complex built-environment systems into user journeys, decision tools, and engagement strategies. My background spans architecture, urban design, local government, workplace research, and civic technology. I specialize in turning research and stakeholder insights into actionable recommendations, tools, and experiences that improve how people interact with complex systems.
Experience
Outerlabs — UX Research Consultant (Contract)
Apr 2026 – May 2026
-
Conducted on-site observational research and contextual inquiry with staff at a large financial institution to understand workplace behaviors, workflows, and operational challenges.
-
Synthesized field observations and occupancy data into workplace strategy recommendations related to employee experience, operational efficiency, and space use.
City of Berkeley — Design Strategist & Project Manager
Nov 2023 – Present
-
Managed a multidisciplinary consultant team and directed engagement strategy for a $600K corridor rezoning initiative, delivering the project under budget while aligning outcomes with community and City priorities.
-
Designed and analyzed surveys, stakeholder interviews, and workshops with residents, business owners, developers, and agency partners to identify user needs and policy pain points.
-
Simplified permitting and licensing processes by redesigning forms, fee schedules, and public-facing guidance materials.
-
Developed a multi-channel engagement strategy that contributed to the project receiving the APA NorCal Award of Excellence in Communications & Outreach (2026).
CoTales — Co-founder
Jun 2024 – Present
-
Co-created an educational graphic novel series that introduces youth to urban design and civic systems through illustrated storytelling and map-based learning.
-
Received the American Planning Association Award of Merit in Communications & Outreach (2025).
Perkins&Will — Urban Designer & Design Strategist
Oct 2019 – Oct 2023
-
Led research, stakeholder engagement, and design strategy efforts across 25+ residential, mixed-use, commercial, life sciences, and urban development projects.
-
Synthesized user needs, site conditions, and business objectives into recommendations that advanced sustainability, mobility, and long-term project goals.
-
Developed proposal strategies and presentation materials that contributed to more than $10M in new project work.
-
Established graphic representation standards and mentored junior designers in research-informed design methods.
Earlier Roles
Board of Directors — People United for Mobility Action (TX) · Teaching & Research Assistant — University of Texas at Austin · Urban Development Specialist (India) · Project Architect — RSA Architects (India)
Education
-
M.S. Project Management, Harrisburg University
-
Google UX Design Certificate, Google
-
Design for Local Government, Stanford University
-
M.Arch, Urban Design, University of Texas at Austin
-
B.Arch, Mumbai University
Core Skills
User Research • Interviews • Surveys • Workshop Facilitation • Journey Mapping • Data Synthesis • Systems Thinking • Stakeholder Engagement • Figma • Miro • ArcGIS • Adobe Creative Suite