Design Strategy • UX Research • Systems Thinking

Design strategist and UX researcher with 10+ years of experience applying user research, data synthesis, and systems thinking to create intuitive, human-centered tools. Experienced translating complex, multi-stakeholder systems into accessible digital and visual solutions that improve adoption, inclusivity, and user outcomes.

Experience

City of Berkeley — Design Strategist & Project Manager

Nov 2023 – Present

• Directed design and engagement strategy for a $600K rezoning initiative, translating complex policies into user-friendly tools and visual workflows

• Conducted 1,500+ surveys and 300+ interviews, synthesizing insights into personas and journey maps that guided design decisions

• Developed policy visualization tools that reduced resident support queries by 50% and improved adoption across city departments

• Designed and facilitated workshops with 100+ in-person participants and 1,000+ online respondents, yielding diverse and representative feedback

• Implemented a data-driven social media framework that tripled engagement and increased workshop participation by 200%

CoTales — Co-founder

Jun 2024 – Present

• Created a graphic novel series to introduce youth to urban design and civic systems using illustrated maps and storytelling

• Awarded the American Planning Association Communications Award (2025) for impact in making planning accessible to younger audiences

Perkins&Will — Urban Designer & Design Strategist

Oct 2019 – Oct 2023

• Led design strategy across 25+ global projects, integrating stakeholder input and user insights into design frameworks

• Produced award-winning proposals that secured $10M+ in new work through research-driven storytelling and visual synthesis

• Standardized workflows and mentored junior designers, saving 40+ hours per project

Earlier Roles

Board of Directors — People United for Mobility Action (TX) · Teaching & Research Assistant — University of Texas at Austin · Urban Development Specialist (India) · Project Architect — RSA Architects (India)

Education

• M.S. Project Management, Harrisburg University

• Google UX Design Certificate, Google

• Design for Local Government, Stanford University

• M.Arch, Urban Design, University of Texas at Austin

• B.Arch, Mumbai University

Core Skills

Research & Strategy: User Interviews, Surveys, Journey Mapping, Usability Testing, Data Synthesis, Systems Thinking, Policy Simplification, Facilitation
Product Tools: Personas, Roadmaps, KPIs, Insight Translation, Cross-functional Alignment
Design & Visualization: Figma, Illustrator, InDesign, ArcGIS, Photoshop, Miro, SketchUp, Procreate

ents, KPIs, Stakeholder Alignment
Research & Strategy: User Research, Data Synthesis, Systems Thinking, Policy Simplification
Tools: Figma, Illustrator, InDesign, ArcGIS, Miro, SketchUp, Microsoft Suite, AITools